As we get close to the end of the year, now is the perfect time to thank your customers for their support all year long. Thanking your customers not only rewards them for choosing your business, but also helps build strong customer relationships and enhances customer loyalty. The end result: Customers feel more connected with your business, spread the word to their friends and families, and spend more with you. Here are some creative ways to give thanks without breaking the bank.
1. Send a gift. Depending on your business, there are a variety of items you could send as a gift. Keep in mind that the gift you send will reflect your business, so think of a gift that is personal, welcome, and appropriate for your clients.
If you have trouble deciding on a specific gift, how about a gift card? A $25, no-strings-attached gift card is substantial and would be welcome. Most customers will spend more than the value of the gift card, and they could even give the gift card to someone else, bringing in a brand new customer to your store.
2. Surprise them with something extra. There’s something about the element of surprise that makes everything more exciting and gives even little extras a big impact. Surprise your best customers by including a free gift with their purchase or giving them a free upgrade of your service. Let them know the surprise gift is a thank-you for their patronage all year.
Note: Do not advertise this ahead of time; that would turn the gift into a promotion. You want every customer who gets the surprise will feel very special.
3. Send greeting cards, notes or letters. A greeting card received in December might get lost in a pile of mail. However, a Thanksgiving greeting card is more likely to stand out from the pack — plus, it’s a holiday you can feel comfortable all your customers celebrate.
If you really want to make an impact, go beyond a store-bought greeting card to send a handwritten, personal note or letter. The personal touch is what makes this unique, so take some time to express thoughtful sentiments about your relationship with each recipient.
All of these items are also valid business expenses. You will need documentation and receipts for each activity (like all other business activities.) I suggest you reach out to your accountant or tax professional before you begin to find out exactly what information they will need. If you need help, Hampton Roads Accounting is here to help. Just give us a call or schedule an appointment.
Thanking your customers at this time of year can have a big impact on your relationship, helping to build ties that last all year long, and further grow your business.