Do you do direct mail advertising to get new clients?  Depending on your target customer, direct mail is a great way to generate new business for your store or service.

Recently, I spoke to a business owner who does direct mail advertising to the neighborhoods around his store.  To help target these customers, he uses Every Door Direct Mail from the U.S. Postal Service.

Instead of having to purchase a mailing list, Every Door Direct Mail uses postal routes to identify neighborhoods.  Once you choose the postal routes you want to target, the tool instantly shows you the cost for the mailing.  If you are on a budget, you can use the tool to stretch your advertising dollars by selecting specific areas to target.

Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mail pieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.

Note that Every Door Direct Mail isn’t a great tool for all businesses.  If your target customer is every homeowner in an area (termite treatment, A/C servicing, pressure washing, pizza delivery, dentists, etc.), then EDDM might be good for you.  If you target specific customers (Lexus owners, pool cleaning, parents with infants, etc.), a targeted mailing list will save you money.

Check out this video that explains this great tool (use full screen for best view).  And when you are ready, go check out the Every Door Direct Mail page on the USPS website.

If you have any questions about this service, just contact Hampton Roads Accounting.  We have used this service, and we can discuss if it will work for you, too.